Why should I reserve a ticket at one of these A Billion Lives Screenings?
A Billion Lives is a film about the “official” reaction to vaping. You can watch the trailer here:
It is currently being offered at a few cinemas in the UK through a service called Demand Film. The idea is that if enough (~60) people reserve a ticket for a specific screening, on a specific time and at a specific place, that screening goes ahead. You can even host your own screening. Info below:
It’s not going well.
A few screenings have been secured. This is only because shops, individuals and us have bulk bought tickets. By and large though, only a handful of tickets are being reserved and the screenings are getting cancelled.
Various theories have been put forward: vapers are stingy, vapers don’t care, vapers would rather watch it for free on youtube.
None of those are right.
The reason tickets aren’t being reserved, in my opinion, is that vapers don’t understand why reserving a ticket is important. And why should we? I know vaping is safe enough and I know that various interests’ profit margins depend on vaping failing. It’s preaching to the converted.
That so isn’t why you should reserve a ticket.
It isn’t about us as viewers. Its about getting the film to a wider audience. So everyone will end up knowing this. Reserving a ticket isn’t so you can see the film, its so the film can demonstrate that it is in demand, and so the larger platforms will take a punt on it.
Reserving a ticket is a leap of faith, its a financial, temporal and personal cost that I think you should swallow because if the message of the film becomes accepted truth, then this whole mess goes away.
Sometimes, documentaries work. An Inconvenient Truth is perhaps the best example of this. They change how things are seen.
I’ve seen A Billion Lives, and I can promise you that it is capable of delivering the kind of change that An Inconvenient Truth made happen.
But the only way that will happen is if it gets a wider audience.
And the only way that will happen is if the distributors believe there is demand for it.
And the only way that will happen is if tickets get reserved.
You have a chance to significantly affect how vaping is regarded, by everyone.
Just a few hundred brave souls reserving tickets will convince the distributors that this film is worth taking a punt on. The awards from the festivals its been shown at should reassure you of its worth. It is worth it, a certain baby/river comment in it has changed the way I think (when you see it you will get it).
Please, reserve some tickets for A Billion Lives in a cinema near you today.
By Liam Bryan – Vapers in Power Campaign Manager