The Pleasure Principle


There have already been a few blogs on this, from Sarah’s seminal start, to Simon’s recent addition. The hope, I guess, is that by banging on we can finally get into PH’s sometimes thick skulls (sorry PH readers), what vaping is all about. At least for a significant section of vapers.

The clue is in the title, pleasure. Smoking was pleasurable, that is why I did it. The addiction/pleasure nexus is hard to untangle, but pleasure was there. Either the dopamine hit from stress relief or the sheer joy in watching blue-tinged smoke billow across a summer-lit, darkened room. Or just the head-rush from the first fag of the day, or after a meal, or after sex.

Then I started to hear about vaping, oh it wasn’t called that then, so, more accurately, I started to hear about electronic cigarettes. I was curious because if I had the money I’d be an early adopter of every technology – hell, I’d have a bionic arm in a heartbeat – and I totally wish I could upload myself into the cloud. So eventually, after a few months of being aware of their existence, I tried to find out about them, I bought one.

It was a cigalike, yeah, but it was brushed steel and it glowed green (or blue lol, I can’t remember). I was straight into living in some kind of sci-fi future. Ok, the battery was pants (even though I had ordered two), but it was more pleasurable than smoking, more fun.

It was fucking tasty! I’d ordered a tobacco (a bit nutty, a bit meh) and an apple – oh the nights of internet browsing that discovering that ecigs came in flavours led to…

More of the pleasure, none of the death.

People are led often by base instincts. We are creatures of simplicity and reaction. We rarely respond to logic, we like to be cosy. Vaping hits so many bases it’s unreal. That is why ordinary, unexceptional folk have had the temerity to question our Lords and masters – to kick back at the lies and misinformation still being peddled in even so-called “vaping friendly” nations like the UK.

Some things are simple – vaping is fun and fulfilling, I only do it because I like it more than smoking, doh! It is consumer-led and it threatens established interests. ASH’s recent behaviour for instance is out on a limb. They, and many others, in India, in Australia, in the US, all over, are actually causing harm by trying to stop people enjoying themselves. Just unpack that for a minute. There should be court cases.

Give me one repeatable and credible study that shows harm from ecigs.

Another thing, social media. I had LOADS of friends in my 20’s. As I got older I just fell out of contact with most of them. As I entered my 40’s, my biggest gripe was that I just didn’t seem to have any connections any more. Well. vaping changed that big time. It might be the camaraderie of being on the David side, it might just be having a hobby! It’s not directly related but I throw it in because friendships increase pleasure, and vaping has given me some real and deep friends.

So, I’m sitting here, looking at my PC screen (as I do far too much), occasionally toking on a Blueberry/Raspberry mix, or Custard with a bit of Apricot, or a Red Astaire one shot, blowing out the (admittedly small by some standards) clouds and absolutely bloody loving it.



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